Author: Rich Smith

Rich Smith. The go-to guy for high-quality, authority-saturated online content aimed at earning "Top of Page One" rankings in Google/Bing/Yahoo organic search. He also crafts text for paid search campaigns, social media outreach and traditional print collateral (such as brochures and newsletters). His special brand of marketing communications writing helps you blaze new frontiers and properly position yourself for growth. The secret ingredient in every Rich Smith marketing communications project is writing precision-engineered to efficiently, effectively shape opinion and evoke response. Rich Smith, the brand preferred 2 to 1 over any other marketing writer. Taken as directed, Rich Smith relieves the headache pain and nausea of chronic marketing-program fatigue. Side effects: a constant grin of happiness others may not recognize in you.

Choose the right WordPress host if you want your website to be one that people love visiting. Why does the hosting company you use matter? Because the right one helps keep your website’s health in the pink. And if your website brims with good health, that means few or no problems with security, speed, and…

You perhaps recall that we earlier discussed two foundational skills needed for awesome customer service. Today, we talk about one more. We call it “customer service humility.” Customer service humility is exactly what it sounds like. It’s you taking a humble stance in your dealings with the world on behalf of your company or organization.…

Website health, Europe’s GDPR law, Google’s Mobile First initiative, and the new WordPress Gutenberg editor. These are among the topics discussed by Valet co-founder and business development lead Mason James during a Valet podcast available here. First up in this new Valet podcast is some frank talk about website health—a big focus for Valet, Mason…

Open Chrome. Or Firefox. Or Opera, Safari, Brave, or whatever browser you normally use. Type in the address of your own website and hit the return key. If yours is a secure website, a little green padlock icon appears next to the address bar. If yours is an unsecure website, you get a red padlock.…

The European Union in mid-September approved a tough new package of internet regulations. It’s called the EU Copyright Directive and it proposes to curtail some of your most cherished online freedoms. The EU Copyright Directive contains two particularly nasty sections. They are Article 11 and Article 13. Article 11 gives European news outlets the power…

Site health assessments come in two forms. First, there are site health appraisals. Then there are deep-probe investigations. Both are revealing and useful. The differences between them are mainly a matter of degree. Here at Valet, the starting point is always the appraisal type of site health assessment. Of what does that consist, you ask?…

  Website performance problems bedevil you. You realized this after it became obvious to you that people visiting your site never really do what you hoped. Few ventured from page to page, meaning few discovered all that you offered. Few read your content and absorbed your ideas or embraced your suggestions. Few clicked the links…

Last time, we gave you the Valet view of what it takes to keep your patrons happy. We listed five pillars of good customer service. Our focus was the pillar of tenacity. This time, we focus on “customer service excellence.” Now, please keep in mind that excellence is like beauty—all in the eye of the…

Customer service skills you must possess stand atop five foundational pillars. These pillars form the basis of the great customer service you receive from Valet. The five customer service skills pillars: Tenacity Integrity Leadership Excellence Humility Today, we examine the first of those five customer service skills pillars—tenacity. Tenacity means staying the course all the…

Good customer service. In a way, it’s like good art: hard to define, but you know it when you see it. With Valet, you see it all the time—and that’s because we take customer service seriously. So do you, which is why we’d like to share with you our ideas about what constitutes good customer…