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Author: Rich Smith

Rich Smith. The go-to guy for high-quality, authority-saturated online content aimed at earning "Top of Page One" rankings in Google/Bing/Yahoo organic search. He also crafts text for paid search campaigns, social media outreach and traditional print collateral (such as brochures and newsletters). His special brand of marketing communications writing helps you blaze new frontiers and properly position yourself for growth. The secret ingredient in every Rich Smith marketing communications project is writing precision-engineered to efficiently, effectively shape opinion and evoke response. Rich Smith, the brand preferred 2 to 1 over any other marketing writer. Taken as directed, Rich Smith relieves the headache pain and nausea of chronic marketing-program fatigue. Side effects: a constant grin of happiness others may not recognize in you.
Customer Service
Customer Service Excellence: Turn Your Clients’ Frowns Upside Down

Last time, we gave you the Valet view of what it takes to keep your patrons happy. We listed five pillars of good customer service. Our focus was the pillar of tenacity. This time, we focus on “customer service excellence.” Now, please keep in mind that excellence is like beauty—all in the eye of the…

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Customer Service
Want to Max Out Your Client Happiness Level? Tenacity is the First of the 5 Things You Need

Customer service skills you must possess stand atop five foundational pillars. These pillars form the basis of the great customer service you receive from Valet. The five customer service skills pillars: Tenacity Integrity Leadership Excellence Humility Today, we examine the first of those five customer service skills pillars—tenacity. Tenacity means staying the course all the…

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Customer Service
How to Truly Delight Your Clientele: Valet Reveals the Secrets of Good Customer Service

Good customer service. In a way, it’s like good art: hard to define, but you know it when you see it. With Valet, you see it all the time—and that’s because we take customer service seriously. So do you, which is why we’d like to share with you our ideas about what constitutes good customer…

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Data Security California Consumer Privacy Act is as tough or tougher than GDPR
Not to Be Outdone, California Comes Up with Its Own Version of GDPR—the California Consumer Privacy Act

Made your peace yet with GDPR? If so, laid-back California’s got some news that will definitely harsh your mellow. Starting in 2020, the Golden State will have a GDPR law of its own. It’s called the California Consumer Privacy Act (CCP). So now you need to do more than comply with Europe’s tough new data…

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Site Health A healthy WordPress website is a thing to make the heart glad
Site Health Measurement Tools You Can Use On Your Own (But Beware—They Have Limitations)

If you read our previous post on site health you understand the benefits of striving for a healthy website. And hopefully what you learned made you eager to achieve site health. So much so that you now want to probe your online property’s innards with a bunch of futuristic software tools. Mabe you even want to…

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Data Security GDPR audit can be performed by you or an expert
Some Influential U.S. Companies Say No to GDPR Compliance

Well, THAT escalated quickly. Europe’s new GDPR law took effect on May 25. That same day, a number of influential companies in the U.S. announced their rejection of GDPR compliance. Many earlier assumed those companies would go all-in to achieve GDPR compliance. But no. They instead moved to block access to their online properties by…

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