Business Blogging Can Be Difficult
That statement above applies to all types of blogging, not just business, but it can be particularly hard to find topics depending on the focus of your business.
In this post we’ll focus on what blogging for business means and how to keep inspired to write about topics that your customers (existing or potential) might like to read.
Why regular writing is good for business
You’ve likely heard the phrase “content is king” in relation to driving traffic to your site and more importantly, cultivating engagement with your audience.
That phrase exists because it’s true. It’s the one constant in content marketing. Google will never penalize you for publishing quality original content on a regular basis.
However, that content also needs to be relevant to your audience, and of course, helpful. Otherwise, it’s just regurgitated noise.
How to Find Blog Post Ideas
Coming up with fresh and original blog article ideas can be tough, especially if your business has a narrow focus of products or services, but there’s always ideas to be expanded upon.
The trick is getting finding inspiration for those topics. Read the tips below to get some ideas on where to be inspired for your own business blogging topics.
Follow your community
In my opinion, this is the most important thing you can do to make sure your blogging topics are meeting a need within your desired audience.
It’s likely that whatever your business; there are one or more communities that exist related to that same business or service.
These communities can be found in various places:
- Other blogs
- Industry newsletters
- Facebook groups
- LinkedIn groups
- “Authority” individuals on Twitter and Facebook
- and many more
Use tools to keep you going
Of course, keeping up with all of the conversation around any given topic can quickly get overwhelming, but there are a few methods I use personally that help me to curate ideas and keep inspired that hopefully you’ll find useful as well.
Inspiring Dashboard Plugin
The first tool I use is a WordPress plugin named Inspiring Dashboard. This displays 7 general topic ideas (or topic approaches) right in your Admin Dashboard area for a quick view when you first log into your site.
This plugin was written by Chris Klosowski and inspired by a post titled “The simple truth that will help you write blog posts faster” by Chris Lema.
Using this plugin is a great way to get started with deciding on a topic approach to any individual business blog article.
Google Alerts – “Monitor the Web for interesting new content”
Google alerts are a way to keep track of very specific information and have been around for quite some time. I’m surprised that they’re not recommended more often.
In short, you can set up a Google alert for any specific search phrase and have the results of that search delivered to you on a recurring basis.
It’s a simple way to keep track on who and where a particular subject is being talked about online. Armed with this information, you’re able to more easily engage in conversation within your business community and to use those conversations as inspiration for your own blog articles.
Here’s a screenshot of a Google Alerts search result for the phrase “wordpress maintenance”, a phrase that we like to keep up with and engaged in:
How to Stay Focused
Those are just two of the methods I use, but another part of staying inspired as you write is to stay focused while you’re actually writing.
There are so many distractions when trying to focus on writing good content…Email, Facebook, Twitter and other “real time” updates that pop up, and not to mention the tendency to jump from writing your content to formatting your content.
Headings, links, images, categories, tags, and more are all important aspects of a great blog post, but having all of these options visible on your screen as you try to get your thoughts down in a logical way can derail you and prevent your inspiration from flowing as it should.
Luckily, there is a built-in tool in WordPress specifically for taking away these distractions and allowing you to focus on your inspired blog post content.
Distraction Free Mode in WordPress
The WordPress editor has an option to enter Distraction Free Writing Mode and it’s been an invaluable tool for me, and I suspect it will be for you too once you get used to using it.
This writing mode hides all of the extraneous options and meta boxes while in Post Edit mode and leaves you with a beautifully simple screen containing only the text your writing.
There are still some simple formatting options available to you but they come in the form of a slimmed down toolbar that is hidden by default unless you hover your mouse on the top of your post.
By utilizing the methods and tools above, I hope you’ll find that inspiration for your business blog articles comes a bit more easily and more regularly than it has previously.
How do you stay inspired? Let us know in the comments below.