BuddyPress: Create a Social Network for Your Customers
Are you familiar with BuddyPress and its features? If you’re not, BuddyPress has a suite of plugins that can be installed in your WordPress powered site to help you run any kind of social network with member profiles, activity streams, user groups, messaging, and more. BuddyPress works with both single and Multisite WordPress installations.
How BuddyPress Adds Value to Your Business
Whatever your business niche, it’s likely that you have a customer base interested in the subject matter in which your product or service is related. Instead of just selling a solution once to someone, you might consider inviting them into a community of like-minded people to further enhance the value of your product or service. This may also be another potential revenue stream for your business.
The BuddyPress core download comes with several plugins that add serious social network capabilities to your WordPress site. Not only that, but there are hundreds of third-party plugins built specifically to enhance BuddyPress even further.
- Extended User Profiles
- Custom profile fields
- Visibility types
- Common field types
- Extensible user groups
- Allow users to create their own micro-communities
- Activity Streams
- For members and groups
- Sitewide directory and single threads
- Friendship connections
- Private Messaging
- Private conversations with several members at the same time
- Smart Notifications
- Get notified with smart read/unread capabilities
- And much more from third party components
Why Create Your Own Social Network?
BuddyPress enables you to create a robust social community on your site—as you can see from the features listed above, but is this right for your business? Only you can answer that question, but it’s certainly something to consider.
Adding Value to Existing Products and Services
Creating a community portal can easily add value for your current and potential customers. Whether you’re trying to convince existing customers to stay or giving new customers a reason to sign up, offering them access to a “members only” area of your business is a simple way to add value.
Creating Another Revenue Stream for your Business
Providing additional value is one thing, but utilizing BuddyPress is also a great way to add to the financial bottom line of your business. You could offer access to your social network for a one time or recurring fee.
If you’d like to learn more about BuddyPress, you can get more information here. If you’d like help with implementing BuddyPress on your new or existing business site, feel free to drop us a line. Our team has extensive experience with BuddyPress, and we’d be happy to help.