Category: Marketing & Content

The European Union in mid-September approved a tough new package of internet regulations. It’s called the EU Copyright Directive and it proposes to curtail some of your most cherished online freedoms. The EU Copyright Directive contains two particularly nasty sections. They are Article 11 and Article 13. Article 11 gives European news outlets the power…

WordPress is pushing out a new code version next week and soon you’ll be invited via the admin area to try out the new editor coming in release 5.0—but before you click that button be sure to read this very informative article by Joe Casabona about the potential problems you may face and how to overcome them.

A new Google Search Console. Over the last few months, Google has been sending out invitations to their BETA version of the new Google Search Console to select users. If you are not among that BETA group, that’s ok. They will be opening up the experience to all the users of the current Search Console…

Writing and publishing articles isn’t something that comes natural to many business owners, but it’s a necessary ingredient for successful search engine traffic. Some business owners outsource writing to freelancers, while others take the time to research and write for themselves. Writing for the web differs from traditional writing formats. It varies depending on your audience and your goals, since internet readers are…

Sending emails is one of the oldest marketing techniques on the internet. Whether you create your email lists by asking your readers to sign up, asking your paying customers to opt in, or giving something of value away for free in exchange for an email address, you know that “the money is in the list”—or so you’ve…

Raccoons are a constant nuisance where I live. We couldn’t go a day without cleaning up the mess they make knocking over our garbage cans and rummaging through them for scraps of food. I don’t blame the creatures; they’re just doing what comes natural. In my months-long battle to secure our garbage cans (and avoid the…

It’s that time of year again. The annual Girl Scout cookie sales season. I’m not really a fan of most sweets, but Girl Scout cookies are something I just can’t pass on when they’re available. Recently, I saw some Girl Scouts selling their cookies in a way that almost guaranteed they would have little to no…

In the past 6 months, we’ve seen an extreme rise in the popularity of live video streaming. Services like Periscope, Meerkat, Blab.im have struck a nerve with millions of broadcasters and viewers alike. But is live video streaming something you should be doing in your business? What are the benefits? What are the potential pitfalls? Let’s…

For the past couple months, I’ve been experimenting with Twitter Ads. Until yesterday however, I had no idea just how powerful they can be for building an email list. It’s still a work in progress, and in this article I’m going to show you what I’ve found. The potential marketing power involved is truly impressive. Twitter Ads…