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Category: Marketing & Content

Marketing & Content Related Reading

To build a truly well-rounded website you need more than just one or two people thinking about it all. There are many elements that make a business successful. One of those things is Marketing & Content.
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Marketing & Content
Heart Bleed Bug Security and Best Practices

You’ve heard of the recent Heart Bleed bug no doubt. We all know that your WordPress website login should always be encrypted and secure via SSL (https://), right? If we login via https we think we were safe. Unfortunately, the Heart Bleed bug brings unwelcome news for all of us. It’s a bug on the…

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Marketing & Content Shellshock and Business
Feel Helpless Over the Latest ShellShock Vulnerability? What Business Owners Should Know.

After the recent Heartbleed fiasco, tech companies and non-tech companies alike are on top of major breaches in computer security. Chances are you’ve already heard about “ShellShock“. These snazzy names for security breaches are meant to generate fear and awe, and while they may sound like they are irrelevant to you, they are actually closer…

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Marketing & Content
Managing Client Expectations

Oh boy, another post about managing the expectations of clients and customers. Whoopee. You’ve heard a ton of advice before I’m sure, and I’m sure you’ve also experienced the situation where your expectations as a service provider did not match what your clients expected. In this post we’ll discuss a few things we’ve learned about being…

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Marketing & Content
How to Share Google Analytics Data with Others

Why Share your Google Analytics? There are a number of reasons why you would want to share your Google Analytics data with someone else. SEO Auditing If you’ve hired a 3rd party company or individual search analyst, one of the first things they’ll ask for are details on the current statistics of your website. By…

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Marketing & Content recurring-revenue-business
Is Recurring Revenue the Best Business Model?

If you read our blog you’ve probably heard me use a favorite phrase used by marketers when describing the value of building an email list, “the money is in the list”, and for most businesses that’s true. In this post I’d like to look beyond that somewhat narrow scope and talk a bit about what…

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Marketing & Content
WordPress Customer Service

WordPress customer service. What does that sentence really mean? I ran across that phrase when doing some keyword research and having been in the WordPress community since 2004, those words seem to be rarely defined and understood, even by those people offering “WordPress customer support”. In this article I’m going to layout a definition of…

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