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Category: Marketing & Content

Marketing & Content Related Reading

To build a truly well-rounded website you need more than just one or two people thinking about it all. There are many elements that make a business successful. One of those things is Marketing & Content.
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Marketing & Content
Reaching your Business Goals with WordPress

So you’ve got a great product or service, and you’re using WordPress to power your product or service business website. Now what? WordPress Isn’t Enough Utilizing WordPress to power your business website is a great first step. After all, it’s the one we recommend daily and use ourselves but there’s a lot more to reaching…

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Marketing & Content
How We Promoted Our Business Without Traditional Advertising

We’ve just recently started digging into paid advertising opportunities for the WP Valet as we continue to scale. Going through this process was a reminder of how we were able to build a successful business with zero “traditional” digital advertising dollars spent. No Ad Dollars Spent Doesn’t Mean There Was No Cost I want to make…

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Marketing & Content
3 Things Every Business In The Website Maintenance Industry Should Be Doing

We are in the website maintenance industry with a focus on WordPress powered sites. In this post, I’m going to point out the top three things we focus on to ensure our business runs smoothly and continues to grow. Client Communication It doesn’t matter if your business focus is WordPress maintenance and management , or…

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Marketing & Content
Announcing the Backbone Framework Beta

Today we’re very excited to share some information on the internal custom backend we’ve been working on. It’s code named Backbone Framework and in this announcement we’re going to give you a taste of how powerful this is for our business process and the benefits it will provide for our customers. Purpose of the Backbone…

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Marketing & Content 7 business hero tips
7 Simple Ways to Be the Hero in your Business

Whether we like to admit it easily or not, we all appreciate accolades and praise. The thing is, most of us don’t want to be “that guy or gal” that constantly boasts about our accomplishments or the ways in which we’ve saved the day. Of course, you might be the opposite (or know the type)…

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Marketing & Content
A Perspective on the WordPress Philosophy Discussions

You could call this post “notes from an outsider”…only, I’m not an outsider anymore.  Yes, the majority of my professional career was spent doing very different work than WordPress, but to say I have no WordPress experience wouldn’t be true, I’m far from being a beginner. My name is Kimberly and I’m a co-founder and…

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