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Category: Marketing & Content

Marketing & Content Related Reading

To build a truly well-rounded website you need more than just one or two people thinking about it all. There are many elements that make a business successful. One of those things is Marketing & Content.
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Marketing & Content
Simple and Scannable: A Short Guide to Writing Blog Posts for Your Business

Writing and publishing articles isn’t something that comes natural to many business owners, but it’s a necessary ingredient for successful search engine traffic. Some business owners outsource writing to freelancers, while others take the time to research and write for themselves. Writing for the web differs from traditional writing formats. It varies depending on your audience and your goals, since internet readers are…

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Marketing & Content
The 3 Step Email Campaign That Works Every Time

Sending emails is one of the oldest marketing techniques on the internet. Whether you create your email lists by asking your readers to sign up, asking your paying customers to opt in, or giving something of value away for free in exchange for an email address, you know that “the money is in the list”—or so you’ve…

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Marketing & Content Raccoon
How Raccoons Helped Me Make Better Business Decisions

Raccoons are a constant nuisance where I live. We couldn’t go a day without cleaning up the mess they make knocking over our garbage cans and rummaging through them for scraps of food. I don’t blame the creatures; they’re just doing what comes natural. In my months-long battle to secure our garbage cans (and avoid the…

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Marketing & Content
Are You Making the Same Sales Mistake These Girl Scouts Made Today?

It’s that time of year again. The annual Girl Scout cookie sales season. I’m not really a fan of most sweets, but Girl Scout cookies are something I just can’t pass on when they’re available. Recently, I saw some Girl Scouts selling their cookies in a way that almost guaranteed they would have little to no…

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Marketing & Content Live Video Streaming Services
Live Video Streaming. The Right Platform for your Business and Demographic?

In the past 6 months, we’ve seen an extreme rise in the popularity of live video streaming. Services like Periscope, Meerkat, Blab.im have struck a nerve with millions of broadcasters and viewers alike. But is live video streaming something you should be doing in your business? What are the benefits? What are the potential pitfalls? Let’s…

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Marketing & Content
Lead Generation Using Twitter Card Ads – Part One

For the past couple months, I’ve been experimenting with Twitter Ads. Until yesterday however, I had no idea just how powerful they can be for building an email list. It’s still a work in progress, and in this article I’m going to show you what I’ve found. The potential marketing power involved is truly impressive. Twitter Ads…

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