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Category: Marketing & Content

Marketing & Content Related Reading

To build a truly well-rounded website you need more than just one or two people thinking about it all. There are many elements that make a business successful. One of those things is Marketing & Content.
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Marketing & Content content marketing category
Marketing & Content McDonalds Twitter Campaign Gone Wrong
Social Channels for Business – The Good, the Bad and the Ugly

Having a presence on Facebook, Twitter, YouTube and other social outlets is now the standard for most businesses. Its a great method to further your marketing reach to potential customers as well as a quick way for your existing customers to ask questions, report issues and interact with real humans at your company. However, there are…

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Marketing & Content mailchimp-email-segmentation
A Two Step Email Marketing Method for Telling Your Customers They Are Special

Sending an email campaign might be common knowledge to some of you, but even if you send regular news and promotions to your customers you may be able to benefit from this simple method I utilized recently. Email marketing can be a simple matter of writing a newsletter update but when your goal is increased engagement and…

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Marketing & Content
Bring Your Sales Process into Your Web Copy

In times past, customers walked into store fronts and were greeted by a friendly face of a happy sale clerk. This sales clerk set the tone for the sale, explained product details, and created a good rapport with the customer. They answered questions, overcame objections, and highlighted any special offers. Now, much sales communication happens…

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Marketing & Content Freemium Business - The Art of Giving
How to Get More Business from the Internet by Giving

The internet is an amazing thing. It’s filled with freely available information to those who seek it, but it didn’t take long for access to some information to become monetized. Monetization is not a bad thing, but imagine if all information and software on the internet was behind a paywall. The internet wouldn’t be so amazing,…

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Marketing & Content How to Use LinkedIn Ads
Should You Try LinkedIn Ads? A Guide to Help You Decide.

You’ve likely heard that LinkedIn has rolled out advertising, but what you might not know is that it’s ideal for certain types of companies and products.  LinkedIn Ads can help you promote your business to targeted groups of professionals. Recently, LinkedIn added some interesting new features. In this guide, we’ll walk you through who should use…

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Marketing & Content effective-listening
Your Business Is Doomed if Your Team Doesn’t Do This

The cornerstone of any service oriented-business is a strong customer service team. No matter what the size of your team, every member should have one customer service trait in common. If this trait is absent—even in one person, it can mean the difference between success and failure. Listening Effectively Now you may be thinking “Of course, my…

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