The Internet is filled with thousands of interesting tools and services for business owners but that also makes it easy to become distracted by the latest shiny new thing(s).

One of the best things you can do for your business is to streamline the amount of "noise" and make sure you've got the basics covered first.

The Top 3 Services for Online Business

When working with any business, the first three categories we make sure they have covered are below, including some favorite tools and services for each one.

Email Newsletter and Marketing

If you've run any kind of business, you know this phrase...

The money is in the list.

And it's still as true today as it was first spoken.

Aside: I tried to find the origin of this phrase and couldn't find much about it other than "it probably started with someone in direct mail long ago".

Makes sense.

Collecting emails and growing your customer (or potential customer) lists is very simple to do, but you might be surprised at how often this gets missed.

Sure, probably all business websites have contact forms of one kind or another, but what we find is that all too often those contact forms aren't adding those contacts to an email marketing list for later communication.

My top three personal favorite email marketing services are...

A/B Testing

The purpose of A/B testing is to test two different versions of a single website element and see which one gets more interaction from your visitors.

This is one that business owners tend to shy away from because of the perceived level of difficulty but trust me when I say, A/B testing is not rocket science.

In fact, if you tend to be the creative type you might be surprised to know that it can be quite a lot of fun!

Some examples of things you can test are headlines, blog titles, purchase button text and colors, and even a completely different layout of your content.

The three services below do a great job of making it both easy to make simple changes and to track those changes into simple to understand reports.

Tracking Visitors

Seems like a no-brainer right? This is typically the first thing most business owners set up on their websites.

Most people use Google Analytics because it goes beyond simple tracking by number of visits and gives you some great insight into your most popular content, where your traffic actually comes from and other great features.

However, even though this is the most likely tool, you may want to reach out to some other visitor and behavior tracking services in order to gain a wider overall view of your site and how your users interact with it.

Each of the services below offer some interesting options when it comes to visitor information.

I hope you've found this list of some of my favorite services and tools useful. If so, please consider sharing this article on your favorite social channel so others can benefit.