This is a cautionary tale with a very happy ending resulting in a dramatic increase in monthly income, and it all came down to this one simple change on their website.
It All Started with a Website Audit
Whenever we start working with a new client, one of the first things we do is to perform an audit of their current site with a focus on business growth.
We do a deep dive into various aspects of their sites including the technical structure, the design being used and whether or not that is helping to drive conversions, and of course…the hard data metrics, including visitor traffic via Google Analytics.
Knowing Where You Stand
The result of any audit should give you a clear picture of where your business is currently positioned in comparison to your goals for growth.
Knowing exact numbers and avoiding guess work or “gut feelings” is the proper way to make decisions about what tactics you should be using to drive more traffic, conversions, and ultimately…revenue.
These numbers can come not only from knowing your traffic statistics and acquisition channels, but also from looking at your current cash flow and where exactly it’s coming from.
The Big Surprise
After completing our audit, we identified several opportunities to increase engagement and conversions, but one thing stood out.
This business had implemented AdSense on their site a couple years prior and were making enough in ad revenue to make anyone jealous.
This isn’t too surprising given the fact that Internet ad spending beat broadcast television for the first time last year.
But what we learned they were missing was quite shocking.
60% of their website traffic was coming from mobile devices and they had not implemented mobile advertising of any kind.
Implementing Mobile Ads Skyrocketed Their Revenue
Obviously, missing out on 60% of any opportunity isn’t good and this is especially true when it can be corrected with one simple change to their AdSense settings.
The increase in revenue was immediate and dramatic.
Within the first two months revenue from mobile ads went from zero to over $10,000 monthly and this number continues to climb every month.
It’s often the case that when we’re so focused on building our business, we tend to get tunnel vision on individual aspects of growth and forget to periodically slow down in order to take a breath, and look at the business as a whole.
This is easier said than done, especially when your team is small and everyone is focused on successfully completing their individual daily tasks.
But I hope by reading this you’ll take a moment to do your own overall business auditing and be able to identify these types of small changes that can have a lasting affect on your bottom line.
Remember what Mac Davis said…”You gotta stop and smell the roses.”
Of course, if you do need a qualified team to help you identify opportunities and will be invested in your growth, you can always drop us a line right here.