Tag: optimization

Choose the right WordPress host if you want your website to be one that people love visiting. Why does the hosting company you use matter? Because the right one helps keep your website’s health in the pink. And if your website brims with good health, that means few or no problems with security, speed, and…

Website health, Europe’s GDPR law, Google’s Mobile First initiative, and the new WordPress Gutenberg editor. These are among the topics discussed by Valet co-founder and business development lead Mason James during a Valet podcast available here. First up in this new Valet podcast is some frank talk about website health—a big focus for Valet, Mason…

Site health assessments come in two forms. First, there are site health appraisals. Then there are deep-probe investigations. Both are revealing and useful. The differences between them are mainly a matter of degree. Here at Valet, the starting point is always the appraisal type of site health assessment. Of what does that consist, you ask?…

  Website performance problems bedevil you. You realized this after it became obvious to you that people visiting your site never really do what you hoped. Few ventured from page to page, meaning few discovered all that you offered. Few read your content and absorbed your ideas or embraced your suggestions. Few clicked the links…

A/B testing; also known as multivariate testing, is the testing of two versions of a web page – an A version (the control) and a B version (the variation) — with live traffic and measuring the effect each version has on your conversion rate. We’ve been performing A/B tests since the launch of our new design, but…

Why Migrate WordPress? If you’ve been utilizing WordPress for your Internet business or freelance development for any length of time, it’s likely that at some point you’ve had troubles with your web hosting company. Let’s face it, sometimes bad things happen to web hosting companies. That’s all part of the business we’re in, but what…

A client of ours recently released a free WordPress plugin and we helped them identify and institute a few marketing techniques in order to encourage their plugin users to view the benefits of the premium (or paid) version of that plugin. One of the first things we advised them to utilize was url campaign tracking.…