Tag: optimizing content

The Right Way to Respond to Google’s Mobile-First Initiative

Google’s Mobile First initiative. Have you heard about this yet? You have? Great. But what are you planning to do in response to it? Nothing? OK, that’s not great. Not great at all. Because ignoring Mobile First is a surefire way to sink your website’s rankings in Google search. A big drop in rank portends read more

Bring Your Sales Process into Your Web Copy

In times past, customers walked into store fronts and were greeted by a friendly face of a happy sale clerk. This sales clerk set the tone for the sale, explained product details, and created a good rapport with the customer. They answered questions, overcame objections, and highlighted any special offers. Now, much sales communication happens read more

SEO is Bad

SEO stands for Search Engine Optimization; as you most likely know. But what do those three words really mean anyway? The Definition of SEO Here’s how SEO is defined on Wikipedia: SEO Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” read more