Valet is excited to announce the launch of the American Massage & Bodywork Institute website, affectionately called AMBI by our team.
The partners behind this new massage school approached Valet to create an entirely new brand, which immediately got our strategic and creative juices flowing. AMBI didn’t yet exist, so the school needed a whole new identity—including logo, website and business collateral.
Since the school plans to offer online learning in the upcoming year, our challenge was to create the business identity, build the website within the budget, and future-proof the solutions.
Our Branding Goal: Modern American
The AMBI brand lends itself to American patriotic pride—following its name. The partners wanted to go the patriotic route, yet stay very modern. We researched current and classic American influenced design. Using custom illustration and iconography, we gave the AMBI design visual charm. We worked within strict requirements, delivering red and blue schemes with custom hand-drawn logo concepts.
Capturing a project’s unique brand vision takes planning, fluid communication & an intuitive creative team.
Digital Strategy & Future Proofing
After the initial branding wrapped up, our next step was to create an educational website—and eventually a Learning Management System (LMS), for their school.
The main goals of the website are to educate potential students about programs available at the school and provide an easy experience for booking tours. Since the school offers a student clinic, the public also need an easy way to book massage appointments.
Clear UI & UX: Starting a Massage Career
The site welcomes potential students who are interested in a massage career. Our UI design outlined clear user funnels and call-to-actions, so getting started is always the clear focus of the site.
Event Management: Booking School Tours
The first step to enroll at AMBI is often a tour, so we created a system that makes booking tours a breeze. Since the school administration manages school tours, we outlined an easy workflow for scheduling tours. Then we personally trained the AMBI team how to use it.
Clinic Management: Booking Massages
Students at AMBI provide massages at a great value to the public in the student clinic. To manage the clinic, we set up a booking calendar, and we helped the AMBI team get comfortable managing it on their end. Thinking toward the future, we also set up products in the clinic using LearnDash, so AMBI can sell gift cards, massage oils or other items in soon.
LearnDash LMS Integration
Since AMBI will soon offer online classes, we set up the Learning Management System (LMS)—LearnDash for this client, and educated the AMBI team on how to utilize it. Once they start adding grades or collateral, students who have a taken the class can immediately take courses without paying more. The vision is for their LMS to eventually provide 20% of school training online, so it was important to plan for it from the outset.
While the initial phase one for AMBI’s launch didn’t include online learning, we knew it was coming, so we planned for future iterations to make expansion a seamless experience.
Custom Web Development
We worked as digital partners and advisors on this project, which includes schema planning and ensuring the site is completely editable in the CMS. Our team ensured the site’s experience is the same from desktop to mobile, responsive, and viewable for all sizes and retina screens. Our clean code is always built to the highest standards, with plans for future expansion in mind.
Outreach: Community Education & Involvement
To plan for outreach, we encouraged the AMBI team to focus on community growth. We created sections on the site for community events and ongoing education, reaching out to existing massage therapists. AMBI also plans to offer couples massage, wine tastings, and other community events in the future.
Client Communication & Process
Our client communication on this project is an area where we truly shined. Our team met with the lead school partner weekly. We reviewed our progress, set weekly goals, assessed priorities, and bonded over rants about our weekend. After our weekly client call, we documented our goals for the week. And every Friday, our team sent a detailed report of progress and current status.
During the week, we kept close tabs on tasks through our project management system, Wrike. As the project progressed, we worked hand-in-hand with the whole AMBI team to educate them (via Google Hangouts, screencasts, and emails) on how to use their new website. By the time our launch date arrived, the AMBI team felt well equipped to manage their website and extremely comfortable in their CMS.
After launch, our custom development team handed the AMBI website to our ongoing support team, so the site is still in good hands.
Client communication went extremely smoothly: we met weekly, adjusted things as needed & future-proofed our solutions.
Stunning Results: A Brand & Powerful Website
Our partnership with AMBI brought life to the new brand. The website is now a powerful marketing tool for the massage school. The successful launch of the site is educating visitors about the AMBI massage school, and students are signing up for tours, visiting community events, and starting on a new career path in massage therapy.
The client is happy & they love the website. The AMBI ‘thank you’ note melted our heart.
The site elegantly informs potential students about the programs available at AMBI, and is a powerful digital tool to book tours or massage clinic appointments, and in the future—manage curriculum.
It was truly pleasure to partner with AMBI, and we appreciate the high standard to which they hold their business and digital presence. We were deeply moved by the thank you letter from the AMBI team when we wrapped up the site launch, and the relationship between our teams is a transparent one that continues to grow stronger.
Don’t take our word for it. Here’s what Scott Deidun, a parter at American Massage & Bodywork Institute, thinks:
“I believe Valet is just as interested in our success as if they were team members of our school. I felt like I truly had a vested partner all along the way. The dedication, commitment, and the results are all just phenomenal, and I am so pleased with the decision to use Valet to help us in designing our company’s image.”
We look forward to providing ongoing support for the website, as well as teaming up on future projects to expand the online learning sections.
Check out the new site for yourself: https://www.ambimassageschool.com/
Provided: Branding & Identity Creation, Custom Website Build, Ongoing Support