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WordCamp Tampa 2014 — The Research and Discovery Phase

Last weekend our team traveled to Tampa, Florida to speak at WordCamp Tampa. This conference was Tampa’s first WordCamp, and it started with a bang, with over 250 in attendance and representatives pouring in from all over the globe. It took place at the spacious Keiser University campus.

This year, James Tryon—our Creative Director—decided to present “Research and Discovery Phase,” a talk about what really goes into planning a successful web project.

Making a successful website involves much more than creating pretty images and adding sales jargon. You have to fully understand the project, the target audience, the current traffic trends and even more important—the client’s business goals. All of this needs to be clear before writing a single line of code. The talk takes web creatives through the process of planning out a web project from A-Z, ensuring that all the right questions are addressed. This invaluable planning phase makes all the difference for delivering for the actual needs of the client. It also ensures that unwelcome surprises are avoided, or at least mitigated. James is currently leading the Agile custom web development team at the WP Valet, and he shares and applies his wins and losses here. The practical steps and advice in his talk go a long way toward delivering successful client work.

If you weren’t able to hear the “Research and Discovery Phase” talk, check out the slides.

It was an honor to be a part of this event, and we enjoyed being able to see old friends and make new ones. It’s always a pleasure to speak alongside people we greatly admire in the community—like Chris Lema, Syed BalkhiMark Jaquith & many others.

Special thanks to the organizers & volunteers for putting this conference together. We’d especially like to thank Alison Foxall and Andrew Norcross for all their hard work. Congrats Andrew on your new product Design Palette Pro!

Thanks as well for the positive shout-outs on Twitter!

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WP Valet at WordCamp Tampa 2014

WP Valet at WordCamp Tampa 2014 after party!

We’re already looking forward to next year’s WordCamp Tampa. Before then, we hope to see some of our buddies at WordCamp SanFrancisco 2014 in a couple weeks!

(After party photo from

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