How Much Does Your Business Cost?

Yesterday Brian Krogsgard, owner of, published an eye opening article titled How much should a custom WordPress website cost?

I urge you to take a few moments and read that article.

It’s the most comprehensive and factual explanation of the variables of business cost one might run across when getting a custom WordPress website built.

It deals with both individual Freelancer and Agency cost “types”.

It got me thinking of the cost of doing business in general once you’ve had your own WordPress site built and are now actively promoting your products or services through that site…as a platform for your business.

How Much is your Business Worth?

Depending on your individual business type, your costs could include “offline” costs like office space, etc., but I’m going to concentrate on some costs associated with Internet based businesses (or the Internet portion of your brick and mortar business) below.

I often see DIYers building their own WordPress-powered sites, and that’s awesome!

However, one of the hurdles I also see them running into is the surprise of the actual cost of an Internet business.

Here’s a quick list of costs off the top of my head that my own business incurs every month.

I’d probably have more listed if I dared look at our finances, but I’ll leave that up to our bookkeeper.

Website Cost

  • Time Spent (this is your actual time spent performing Admin tasks on your site)
  • Custom Development (theme tweaks, landing page creation, etc.)
  • Hosting
  • Domains
  • Help Desk (or other software services)

Marketing Services Cost

  • Email Marketing (MailChimp, etc.)
  • A/B Testing Services (Optimizely, etc.)
  • AdWords
  • Facebook Ads
  • Twitter Ads

Employees or Subcontractors

  • Copywriters (fresh blog or page content)
  • Graphic Designers (ad creation, blog images, product images, etc.)
  • Social Media Manager (essential spokes of your marketing hub)
  • Business Consultants
  • Accountants

The Cost of Website Maintenance

What is a fair cost for website maintenance plans?

Just like Brian says in his article, it always depends.

It depends on the level of professionalism, the level of experience, and the level at which your business operates (or the level you want your business to operate), often two different things.

“Fair” depends on your perception too. Are you looking at cost from someone who needs that service, or someone who provides that service?

The plans we offer here at the WP Valet are not the least expensive WordPress maintenance plans you can find, and that’s because our plans are much more than automated update scripts.

Our pricing structure is very intentional based on hard internal data.

Each of our service plans includes a hands-on approach to the maintenance and growth of your business.

We have purposefully differentiated ourselves by building a team with an exceptional level of both WordPress and entrepreneurial business experience.

The Cost of Business Growth

So the question now becomes, what is the cost of your business growth?

Again, it depends.

And it’s an ever changing answer.

If you’re a one person (or small) team, investing financially in your business is always a balancing act, especially if you’re intention is to grow fast.

Invest too much and you reach the tipping point of being in debt quickly. Invest too little, and your growth (and profits) stagnate.

The only person that has the answer is you, and perhaps that’s even too positive a spin.

It’s more of an educated guessing game, and in some cases, just a gut feeling on what moves to make as they pertain to cost.

Either way, we’re here to help if you should need it.

Go here to see if our available plans fit your business needs.





Photo by tonyhall

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